DESIGN / DAVID KELLEY: The Future of Design is Human-Centered

David Kelley is a designer — of products, details, environments, his own industry-leading workplace, and now a groundbreaking design school at Stanford.Kelley was working (unhappily) as an electrical engineer when he heard about Stanford’s cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there — debate, openness to new approaches, a desire to solve fundamental problems with design — he has maintained in his professional life as a designer. 

In 1978, he co-founded a design firm that ultimately became IDEO, now renowned worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients — from fast food conglomerates to high tech startups, hospitals to universities — building everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan (IDEO designed those famous see-through dressing rooms). Based in Palo Alto, Calif., IDEO has grown to seven offices and 400+ employees worldwide.Now chairman of IDEO, Kelley has also been teaching design at Stanford for more than 25 years. He’s now leading the university’s brand-new d.school — an interdisciplinary institute for educating innovative designers and thinkers. ”Kelley has become a poster child for innovation in America for two reasons: His engineering firm serves as the brains behind many of today’s most innovative products, and IDEO (Greek for idea) has been a trendsetter in modern-day corporate management.” - Virtual Advisor (www.va-interactive.co)– -GOOODNESS SAYS:David Kelly’s IDEO has been an institution of innovative thinking behind many creative heads today. Here’s a 15 minutes insight into the man’s head. Source: TED